Brent Buchanan is an international pollster and messaging strategist based in Washington, DC.

 

Mr. Buchanan, who was recognized by the American Association of Political Consultants as a “40 Under 40” and by Campaigns & Elections as a “Rising Star,” has served in multiple polling, communication, and strategy roles for governors, presidents, legislative leaders, and major corporations.

 

Mr. Buchanan is founder and president of Cygnal, an award-winning international polling, public opinion, and predictive analytics firm also based in Washington, DC, whose clients include Fortune Global 500 companies, foreign heads of state, presidential campaigns, U.S. senators, congressmen, dozens of state legislative caucuses, and trade associations.  The company is recognized by Inc. 5000 as the fastest growing private research company in the U.S. and in the top 15% of growth for all private American companies. Cygnal conducted has conducted more than 4,500 surveys since 2020 in U.S. and 21 other countries with a 96% accuracy rate.

 

Mr. Buchanan created Cygnal’s proprietary Emotional Analytics platform which quantitatively analyzes voter emotions, allowing campaigns to bypass the logical brain and tap directly into the heart of what voters are feeling, not just thinking. He speaks regularly on how to determine and then speak to voters’ and citizens’ values and internal drivers that drive behavior and choice.

 

Brent does not have any free time because his most important priority is his wife of 17 years and five children ranging from age 16 to age 9.